The first promotional advertising item that I recall ever seeing was a simple plastic pen with a Sears logo imprinted on the barrel. The pen was in my possession for many years and it’s advertising benefit was had paid for itself many times over. The cost of such a pen was probably just a few cents however the constant viewing of the imprinted logo had subconsciously branded that image into my mind permanently.
Generally, most organizations who choose to promote themselves, have always added a pen to their marketing material. A pen will find its way into every household, vehicle and business desk. Remaining silent and always ready for work, the logo’ed pen is a weapon of choice for all marketing departments. It’s cost compared to its advertising ability makes it one of the most popular promotional items in today’s market.
I’ve seen pens ranging from $0.10 to $100; some with flashlights, others with calendars, however they all share something in common. A visible logo and branding information turns a simple everyday object into a portable billboard for advertising.
When clients ask me what type of promo they should be using, I will always suggest a pen of some form or fashion. It is a marketing tool that will never go out of style and will continue working for you many months after you hand them out.
Enjoy the value of our everyday pen. It will be here for many years to come and will always be on guard working well within your client’s office space.
– Steve the Blogger
